Gleeden is the world's largest discreet dating platform, created by women, for women and one of the most media-sensitive brands to represent in India. The Gleeden Comedy Club campaign Bridgers executed used a deliberate multi-platform media strategy: a live stand-up comedy show in Delhi, followed by a phased digital rollout across YouTube, social media, and short-form video. Pre-event buzz was built through targeted social teasers, ticket contests, and relationship-themed content. The live show was captured for post-event use, then distributed as full recordings, Reels, and YouTube Shorts to extend reach well beyond the venue. Strategic collaborations with content creators added a further layer of organic amplification. The result was a significant spike in app downloads during and after the event, strong YouTube performance, and measurably increased brand visibility across online platforms. At the PR & Communication Aces Awards 2025, this multi-channel execution earned Gold in Best Use of Media.