The Gleeden mandate at Bridgers was never a single campaign — it was sustained work built in phases over an extended engagement. It began with one of India's largest surveys on infidelity, announced through a press conference in New Delhi, and was extended through podcasts, journalist trials, and editorial placements in publications including Times of India, Mid-Day, and Business Insider. Two long-running content campaigns — #SecretDiaries, focused on user experience, and #SecretConnections, focused on emotional impact — kept the brand in active media conversation for months. The work then evolved into the Gleeden Comedy Club, a branded live comedy property in Delhi that moved into a full YouTube series. Each phase built on the last, taking Gleeden from a little-known discreet dating platform to a brand with 600+ media stories, 383% user growth, and a presence in 500+ Indian cities. At the PR & Communication Aces Awards 2025, this earned Gold in Persistent Long Running Campaign.