Leadership Team

As the lead for the Digital & Performance Marketing vertical at Bridgers, Sakshi brings a unique blend of creative intuition and data-driven strategy to every campaign. An alumna of IIT Roorkee, MICA, and NIFT, she holds formal credentials in Branding, Marketing Analytics, Generative AI in Marketing, and Digital Marketing Leadership. She is a Meta Certified Media Buying Professional and a Google Ads Certified specialist, underscoring her expertise in paid media and performance-led growth. Sakshi’s academic journey at IIT Roorkee deepened her specialization in Customer Journey Mapping, Attribution Modeling, MarTech stack integration, first-party data strategies, and marketing automation workflows — equipping her to lead end-to-end digital campaigns with measurable business impact. Currently, as Assistant Manager – Digital & Performance Marketing, she leads strategy and execution across Google Ads, Meta Ads, and Programmatic platforms, while overseeing analytics and AI-driven optimization.