You have a business, and you want to integrate a marketing vertical that helps you earn credibility among your target stakeholders and sell your products or services. At this point, it is essential to understand that marketing is a broad term, what you are particularly looking for is PR services and digital marketing services or SEO services. 

The domain of marketing comes with different tools. For example, PR or public relations is essentially engaged to enhance your business’ credibility, drive your brand narrative and establish a brand voice that is persistent yet meaningful. However, PR alone cannot help you to drive your sales or increase profitability. For that, you need to integrate digital marketing services, including SEO services that will make your outreach more strategic, and drive sales via advertisements. By integrating digital marketing, PR and SEO in your marketing strategy, you essentially position yourself and your business for long-term scalability, profitability and success. Here are 5 ways you can leverage SEO and PR together to enhance the overall traffic to your business’ website, while also garnering credibility and a robust brand voice. Backlinking The digital domain is where businesses flourish, and are able to directly reach out to strategic stakeholders, i.e. that is the customer. Your customers are accustomed to receiving their news on news platforms, and with backlinking, a distinctive part of the SEO services, you can reap measurable outcomes in your website traffic.  The how is simple. With PR, you can drive your narrative in selected media platforms that are read by your customers. The narrative is driven by content, and by hyperlinking your business or product website or subdomains, you can essentially forward them there. This acts like an invisible Call to Action (CTA), prompting to convert clients who are looking for similar services.  In this strategy, the focus must be emphasized on placing the articles on high-authority news platforms that are followed by your present and potential clientele. As this article helps to drive traffic on your business website, the thought leadership shared with content also drives credibility among the target audience — positioning the brand in a much more favourable light. 

Establishing domain authority

Sounds complex, right? Well, to understand what domain authority is and how to establish it, it is essential to understand that all websites that are indexed by Google, have a score that highlights the content quality, as well as the backlinking strength. The higher the score is, the better, meaning it showcases a well-optimized website.

With PR focusing on garnering coverage on prominent and high-quality news platforms, the domain authority also improves simultaneously. With PR, new content on thought leadership, profiling, or press releases is created constantly to keep the business’ name afloat on digital mediums. As new content is added, the general score offered by Google also witnesses a significant uptick, helping it to be ranked at the top of the Google searches which in turn results in more traffic. 

Enhancing CTR with robust brand awareness

Brand awareness is directly proportional to how favourably your brand’s identity is placed with your target stakeholders. At the foundational level, this is what PR is meant to achieve for your brand. However, with a few additions, this can also help you to significantly enhance the Call to Action (CTA), essentially bringing success to the SEO services you have been opting for.

At present, Search Engines like Google provide the answer to your query at the top of your search via AI. As a result, almost half of the searches for an individual will not generate any clicks. However, this makes things complicated for the SEO services for your brand, since the majority of users tend to click on the links they recognize easily. 

For instance, if we are searching for skincare products, chances are we will only click on the company pages whose names we recognize. It may or may not be the exact product that we are looking for, however, the brand positioning and credibility provide an invisible CTA for the target audience to act upon. This is why brand narrative and brand identity remain imperative in a marketing strategy. The more easily recognizable your brand’s name is, the easier it is to garner traffic from the digital domain.

Newsjacking

It’s about proactivity, on the parts of both SEO and PR. For instance, if India wins the World Cup tomorrow, all brands will try to get a piece of the pie and start aligning their larger marketing strategy over it. They will post reels, creatives, and even content about the importance of teamwork. However, at this point, the overwhelming number of posts, content and others regarding the same thing clouds the digital domain. The chances of successful brand positioning in this becomes difficult, if not impossible.

This highlights that brands do not always need to go with the bandwagon, and proactively opt for SEO-friendly content about meaningful topics that would burst onto the scene, sooner or later. For example, we know that the World Cup would be won by a team, and if we already begin publishing about the importance of teamwork in high-authority domains before that happens, it becomes easier for the target stakeholders to distinguish our brand as the originator of the trend. Agenda setting does not guarantee you results, even in terms of SEO services or PR services. However, proactivity and analysis do!

Measuring brand reputation

While PR services include many sophisticated media monitoring tools, they often fail to deliver the real value a brand has. However, this challenge can be easily overcome with a simple SEO practice — checking the Google search console analytically. 

With SEO, it is easier to make an analysis about what a particular keyword that is associated with your brand has imprinted on Google. Furthermore, with SEO tools, it is also possible to see the impressions and traffic on our website via Google. This is a great indicator of how well your PR strategy or SEO strategy is shaping up, providing measurable outcomes regarding brand reputation. The more well-known your brand becomes, the traffic on your website increases simultaneously — offering you the particular insights that you are looking for.

If you are looking to integrate PR services and Digital Marketing services for your business, feel free to call us on +91 99053 84494 or contact us at info@bridgers.in