GoSats

Brand Objective

Changing dynamics of finance with the emergence of Decentralized Finance (DeFi) led to the establishment of an entire startup ecosystem. When Mr. Roshan Aslam and Ms. Roshni Aslam founded GoSats out of their passion, their objective was to start a revolution in the Indian rewards ecosystem and position the firm as the ultimate Bitcoin stacking platform that rewards users in BTC & Gold on every purchase they make. When they contacted Bridgers to assist them in bringing their vision to reality through measurable, positive stakeholder sentiment, thought leadership and media visibility in India, we grabbed the chance as a unique opportunity.

Strategic Approach

As the norms would suggest, our team of exceptional PR professionals began with meticulous research about GoSats, its business model, sector, and target audience to set the narrative effectively via PR activities. With ample understanding, we started operations with a multi-layered PR strategy that essentially incorporated diverse PR tools with meticulous precision. Our multi-pronged approach to the Reputation Management of a new-age finance firm like GoSats included the 4 Ps of Public Relations — Protect, Promote, Perform, and Prove — actively incorporated via media visibility, thought leadership, and garnering positive user sentiment through knowledge-driven content.

Thought Leadership & Media Engagement

Our PR team launched a comprehensive media outreach that abided by the best-in-the-sector strategies & practices, to establish both GoSats and its founders, the sibling duo of Mr. Roshan Aslam and Ms. Roshni Aslam in the convergence of the Finance and Technology space. The initial period of the outreach included media seeding, and establishing a strategic narrative into the first line of stakeholders, the media. This led the founders to author in-depth knowledge-driven articles into DeFi, Bitcoin and Tech sectors, directly translating to exclusive interactions with Cat-A and sectorally relevant publications like The Economic Times, ABP Live, India Times, YourStory and many more. By the end of the year, the PR team exercised the strategy to bring over 300 journalists across beats and publications, establishing the thought leadership of the founders and positioning the company as the next big thing!

Beyond measurable outcomes through the number of Cat-A stories, the holistic media exercises helped GoSats to raise a seed round as well. Coupled with this, the PR team’s proactivity helped the founders deliver keynote speeches at numerous industry events that further strengthened their bid to become industry leaders.

Results & Media Impact

The impact of the media exercise has been long-standing, with scrupulous precision going to sustain this upward momentum. Many changes have also been witnessed in the public & media footprints of both GoSats and their founders. During this period, GoSats has witnessed a 95% increase in media mentions and 640 mentions across channels, whereas the outcome has been 93% on average for the founding duo. Additionally, a stark increase of 92% has been recorded for search volumes on the company’s and the founders’ names, with over 300 Cat A media stories appearing over the period. A national media audit was carried out to further understand the efficacy of the PR outreach, which revealed that on average, 92% of journalists in the Finance, Tech & Crypto sectors know and have a positive outlook of the company and its founders.