Brand Objective

Revamp Moto aimed to cement its position as one of India’s most innovative 2-wheeler EV startups, specifically catering to micro-entrepreneurs and local consumers. The company’s mission was to highlight its unique modular utility platform and swappable attachments while building trust and credibility in top-tier media outlets across the country.

Strategic Approach

A comprehensive PR plan was executed using a 4-SQUARE strategy that focused on media visibility, thought leadership, immersive experiences, and content innovation. The team launched extensive media outreach to share updates about Revamp’s progress and trends in the EV space. This was supported by organizing a large-scale media visit to Revamp’s micro-factory in Nashik, attended by 150+ journalists, allowing them to experience the brand’s innovation firsthand.

Thought Leadership & Media Engagement

To elevate the brand’s authority in the EV industry, new-age platforms like podcasts, webinars, and digital interviews were used to position Revamp Moto’s leadership as industry experts. Simultaneously, key CAT A publications such as The Economic Times, Financial Express, The Hindu, and YourStory were engaged for exclusive features, interviews, and message-driven by-line articles. We've reached out to over 100 publications and 300+ journalists, successfully securing coverage in more than 70 outlets. Closed-room sessions and virtual interactions with senior editors were arranged to emphasize Revamp’s vision of modular EVs and sustainable urban mobility.

Results & Media Impact

There was an 85% increase in customer acquisition over a six-month period. Media stories emphasizing modular utility platforms and sustainable transport saw a 95% rise, while over 250+ stories focused on Revamp’s unique vehicle attachments. A national media audit found that 92% of journalists were aware of the brand.

Expansion & Recognition

Revamp Moto’s successful PR initiatives also translated into market expansion, helping the company secure dealerships in Maharashtra, Gujarat, Karnataka, and Goa. More than 700 media stories were published, placing Revamp Moto consistently in top-tier news cycles. This significantly boosted the company’s perception as a trusted, future-forward player in the Indian EV industry.

Media Stories

1. Revamp Moto unveils plans to expand in western India with empowerment centres, ET Auto

2. Revamp Moto begins production of Buddie 25 e-bike, deliveries from November | HT Auto

3. Revamp Moto With NACOF Oorja: Revamp Moto and NACOF Oorja sign MoU to market EVs in rural India, ET EnergyWorld

4. Shark Tank winner Revamp Moto wants to change how goods are carried on bikes | YourStory

5. Revamp Moto begins trial production at its Nasik microfactory | Autocar Professional

6. electric vehicle: EV maker Revamp Moto of Shark Tank fame in talks to raise $3.5 million - The Economic Times