Mr. Arun Prakash M (GUVI Geek Networks)

Brand Objective

An HCL-Group Company, GUVI was founded by a veteran tech visionary, Mr. Arun Prakash M in 2014 as a YouTube channel. Following its robust growth over the next decade, Mr. Prakash contacted us to establish his thought leadership at scale in India and beyond. With a unique mission in mind, Mr. Prakash had been transforming technological education through vernacular mediums for closer to a decade, however, positioning him as a successful Entrepreneur & Thought Leader in the EdTech and technology space became our motive.

Strategic Approach

With research and understanding, we started operations by drafting a holistic PR plan that was divided into multiple layers and was met through the successful usage of different PR tools. Our 4-pronged strategy included publicity, Perception, Promotion, and Persuasion — which directly translated into enhanced media visibility, establishment of thought leadership, and favorable stakeholder outlook via in-depth, original content.

The PR team began an extensive media outreach to the effect that established Mr. Prakash as a visionary leader and entrepreneur in the tech education space. Further to authoring in-depth Op-Eds, the PR strategy also evolved to organize strategic media interactions from Cat-A publications like Business Today, YourStory, Reuters and many more. In the year that ensued, the team had reached out to over 200 journalists from various publications, gradually building his profile in the public domain as an original thinker and industry leader. Furthermore, the PR team also managed to position Mr. Prakash with strategic speakership opportunities at key industry events to drive corporate communication.

Thought Leadership & Media Engagement

Furthering the PR strategy, strategic interviews with Cat A publications were engaged that led to exclusive features, and narrative-building Op-Eds on both online and print mediums, conducted by senior editors of leading dailies, and other publications. This helped to focus on the previously unseen side of Mr. Prakash, bringing his expert mind to the world to establish him as one of the leaders in his sector.

Outcome

Results & Media Impact

Following meticulous, and rigorous media engagement, several measurable outcomes were noticed in Mr. Prakash’s public & media footprint. During this period, his profile included a 90% increase in media stories, with over 600 mentions across channels. Furthermore, a rise of 85% was measured for search volumes on Google on his name, while 220+ Cat A media stories supplemented this push. The national media audit further bolstered this outcome, with a staggering 95% of journalists and other stakeholders across different media platforms revealing that they had a favorable outlook of Mr. Prakash and his work.

The comprehensive PR strategy also assisted in sustaining Mr. Prakash’s continuous appearance on premier & Cat-A media channels, helped to boost GUVI Geek Network’s perception as one of the most innovative Ed-Tech brands operating in the country.